Rankweb.org, we specialize in driving brand visibility, engagement, and sales through strategic social media marketing.
In this case study, we highlight how our SMM strategies helped multiple businesses—from real estate agencies to home service providers—achieve significant growth in leads, traffic, and online engagement through custom-tailored social media campaigns.
Each industry came with its own set of challenges:
| Industry | Core Challenge |
|---|---|
| Real Estate | Low-quality leads & minimal local presence |
| Home Inspection | Lack of awareness & competition from offline referrals |
| Interior & Exterior Design | Visually appealing content but low reach & engagement |
| E-commerce | High ad spend, low ROI |
| Local Services (Pest Control, Dental, etc.) | Limited brand trust, low social visibility |
We started each campaign with:
Full brand & competitor analysis
Target audience mapping
Hashtag and content trend research
Created a 30-60 day content plan that included:
Industry-specific visuals (before-after, walkthroughs, video tours)
Educational posts (e.g., “Why regular home inspections matter”)
Client testimonials & reviews
Reels and stories for higher reach
Launched highly-targeted ad campaigns on Facebook and Instagram:
Geo-targeting for local services
Lead generation ads for real estate/home services
Engagement ads for interior design and lifestyle content
Retargeting warm traffic and previous website visitors
Split-tested multiple creatives and captions
Weekly optimization of CPC, CTR, CPM
Audience refinement based on behavior & performance
| Industry | Engagement Increase | Leads Generated | Cost Per Lead | ROAS (If applicable) |
|---|---|---|---|---|
| Real Estate | +360% | 1,400+ | $1.50 | 5.1x |
| Home Inspection | +280% | 820+ | $1.20 | 4.7x |
| Interior & Exterior Design | +500% | 920+ Inquiries | $1.75 | 3.9x |
| E-commerce | +420% | 1,100+ Orders | $0.80 | 4.7x |
| Local Services | +300% | 1,200+ Leads | $0.65 | 5.2x |
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N.B: Social media is no longer optional—it’s your business storefront. At Rankweb.org, we deliver platform-specific, industry-optimized, and result-oriented social media strategies that help businesses of all sizes thrive in the digital world.
We are passionate about growing your business in digital marketing channels through our innovative digital marketing strategies
