Case Study: How We Boosted Client Visibility & Conversions with Strategic Article Writing and Copywriting

Our goal was to craft strategic content that not only ranked well on Google but also connected emotionally with the audience—ultimately increasing traffic, engagement, and conversion rates.

Client Challenge

Several clients from different industries—particularly real estate firms, home inspection services, and interior/exterior design brands—were struggling with poor search engine visibility, low content engagement, and unclear brand messaging. Their websites had outdated blog posts, generic service pages, and lacked persuasive CTAs (calls to action).

Our Approach

Industry Research & Competitor Analysis

We analyzed:

  • High-ranking competitors’ content strategies

  • Keyword gaps

  • Customer pain points

Content Strategy Creation

We built a content calendar that included:

  • Long-form educational articles (1000–1500 words)

  • Conversion-focused landing pages

  • SEO-optimized service descriptions

  • Social media ad copy and email content

Article Writing with SEO in Mind

Our expert writers created blog posts that were:

  • Well-researched

  • Structured with H1-H3 tags

  • Keyword-optimized

  • Enhanced with infographics and internal links

Copywriting for Conversion

We rewrote homepages, service pages, and calls-to-action using copywriting principles like:

  • AIDA (Attention, Interest, Desire, Action)

  • Emotional triggers

  • Unique value propositions

  • Action-oriented language

Results

MetricBeforeAfter
Monthly Blog Traffic9005,400+
Time on Page42 sec2m 15s
Lead Conversion Rate1.1%3.8%
Keyword Rankings< Top 100Top 10 for 20+ Keywords
Client Satisfaction3.2/54.9/5 (Avg Google Review)