Business Name: sos-extermination
Website URL: https://sos-extermination.com/
Website Focus: Pest control service
location: Canada
Services Provided: SEO + PPC
Business Type: Business to Consumer
Case Summary: Montreal is the place of High competition, it was the Hardest Job to done, but we have done a good job.
We use our 3-STEP Local SEO strategy to get these results..
Step-1: We optimize all the Product descriptions according to New algorithm SERP.
Step-2: Hierarchical Blog article structuring, it was the game changes for the business. We target each
Product page, keywords and structured Blog articles to get content Authority in SERP.
Step-3: 3-Layer backlinks Strategy, Now day building backlinks is very challenging because building
Bad backlinks will get blacklisted your business in SERP. So we use this
| Keywords | CPC | Search V |
|---|---|---|
| Exterminateur coquerelle | $10,48 | 500 |
| Exterminateur de fourmis | $6,51 | 300 |
| Exterminateur souris | $16,39 | 1.2k |
| Exterminateur Punaise De Lit | $20,88 | 800 |
| Exterminateurs à Montréal | $12,88 | 2.6k |
| prix exterminateur punaise de lit | $10.78 | 300 |
There were the keywords that the client wished to rank on Google search ads. You can see the amount of CPC is much higher and more competitive, so we made a plan to run the ads with a solid plan that will work better than the expectation.
The plan that worked:
Enhanced UX/UI design for seamless navigation.
Ad Performance Tracking
Using tools like Google Analytics, the Google Ads dashboard, and heatmaps, RankWeb tracked key performance indicators (KPIs) such as CTR, CPC, conversion rates, and ROAS. This data-driven approach allowed for continuous optimization throughout the campaign.
During the campaign, RankWeb encountered a few challenges:
High CPCs: Certain keywords had high competition, driving up costs. RankWeb addressed this by refining the keyword list and focusing on long-tail keywords with lower competition.
Low CTR on Display Ads: Initial creatives didn’t resonate with the audience. RankWeb redesigned the visuals and ad copies, resulting in a 25% increase in CTR.
Ad Disapprovals: Some ads were flagged due to policy violations. RankWeb quickly resolved these issues by revising ad content to comply with Google’s guidelines.
This case study highlights how RankWeb’s strategic approach to Google Ads helped SOS-Extermination overcome market challenges and achieve remarkable growth. By combining audience insights, creative ad development, and continuous optimization, RankWeb delivered measurable results that drove success for their client.
If you’re looking to elevate your digital marketing efforts, RankWeb is here to help. Contact us today to learn how we can create a customized strategy to grow your business!
