RankWeb is a leading digital marketing agency helping businesses achieve their growth goals through data-driven strategies. With expertise in search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization, RankWeb has consistently delivered measurable results for clients across industries.
In this case study, we explore how RankWeb partnered with a hypothetical client, SOS-Extermination, a plant-based Pest control service, to drive success through a well-executed Google Ads campaign. The primary objective was to increase online orders by 30% within three months while improving return on ad spend (ROAS) by 20%.
SOS-Extermination is a fast-growing Pestcontrol service offering eco-friendly products to consumers. Despite having a strong service and a loyal customer base, the company struggled to scale its online presence and compete with larger players in the Pestcontrol service.
Before partnering with RankWeb, SOS-Extermination had experimented with social media ads and email marketing but saw limited success. Their challenges included:
Low website traffic from their target audience.
High customer acquisition costs.
Inconsistent lead generation and conversion rates.
Recognizing the need for a more targeted and data-driven approach, SOS-Extermination turned to RankWeb to leverage the power of Google Ads.
Company name: SOS Extermination.
Address: 3665 Av. Ridgewood #508, Montréal, QC H3V 1B4, Canada
Phone: +1 514-501-2076
Province: Quebec
| Keywords | CPC | Search V |
|---|---|---|
| Exterminateur coquerelle | $10,48 | 500 |
| Exterminateur de fourmis | $6,51 | 300 |
| Exterminateur souris | $16,39 | 1.2k |
| Exterminateur Punaise De Lit | $20,88 | 800 |
| Exterminateurs à Montréal | $12,88 | 2.6k |
| prix exterminateur punaise de lit | $10.78 | 300 |
There were the keywords that the client wished to rank on Google search ads. You can see the amount of CPC is much higher and more competitive, so we made a plan to run the ads with a solid plan that will work better than the expectation.
The plan that worked:
Enhanced UX/UI design for seamless navigation.
Ad Performance Tracking
Using tools like Google Analytics, the Google Ads dashboard, and heatmaps, RankWeb tracked key performance indicators (KPIs) such as CTR, CPC, conversion rates, and ROAS. This data-driven approach allowed for continuous optimization throughout the campaign.
During the campaign, RankWeb encountered a few challenges:
High CPCs: Certain keywords had high competition, driving up costs. RankWeb addressed this by refining the keyword list and focusing on long-tail keywords with lower competition.
Low CTR on Display Ads: Initial creatives didn’t resonate with the audience. RankWeb redesigned the visuals and ad copies, resulting in a 25% increase in CTR.
Ad Disapprovals: Some ads were flagged due to policy violations. RankWeb quickly resolved these issues by revising ad content to comply with Google’s guidelines.
This case study highlights how RankWeb’s strategic approach to Google Ads helped SOS-Extermination overcome market challenges and achieve remarkable growth. By combining audience insights, creative ad development, and continuous optimization, RankWeb delivered measurable results that drove success for their client.
If you’re looking to elevate your digital marketing efforts, RankWeb is here to help. Contact us today to learn how we can create a customized strategy to grow your business!
We are passionate about growing your business in digital marketing channels through our innovative digital marketing strategies
