RankWeb Digital Marketing Agency
Google Ads Case Study: SOS Extermination Montreal
we are passionate about growing your business in digital marketing channels through our innovative digital marketing strategies.
- Client: SOS Extermination
- Industry: Pest Control
- Location: Montreal, Canada
- Services: SEO + Google Ads
- Business Type: B2C
The Challenge
Montreal is a highly competitive market for pest control services. Customers often search Google when they need an exterminator quickly, making search visibility extremely important.
SOS Extermination needed to compete with established local companies while reaching customers who were actively looking for pest control services.
The main challenges were:
- High competition for local pest control keywords
- Reaching customers with strong buying intent
- Building relevant landing pages for different services
- Improving organic SEO visibility
- Keeping Google Ads costs under control
- Turning search traffic into potential customer inquiries
Our SEO & Google Ads Strategy
RankWeb used a combined SEO and Google Ads strategy instead of relying on paid advertising alone.
Keyword Targeting
We researched keywords based on search intent, location, and individual pest control services.
Instead of targeting only broad terms, we focused on searches related to specific services such as:
- Exterminator Montreal
- Pest control Montreal
- Bed bug exterminator
- Cockroach exterminator
- Mouse exterminator
- Wasp exterminator
This helped us reach users who were more likely to need professional pest control.
Landing Page Strategy
We focused on making the website more relevant to the keywords being targeted.
Service-focused landing pages helped connect the customer’s search with the exact service they were looking for.
For example, someone searching for bed bug extermination should reach a page focused on bed bug treatment rather than a general homepage.
This approach also helped create a stronger foundation for both Google Ads and organic SEO.
Local SEO
Because SOS Extermination serves Montreal, local search visibility was a major part of the strategy.
We worked around location-based searches and service terms to help the company become more relevant to customers searching for extermination services in Montreal.
Google Ads Optimization
The Google Ads campaign was built around relevant search terms and local targeting.
We focused on getting qualified traffic while controlling the cost per click.
The campaign generated:
54.3K+ Impressions
988 Clicks
$143 Total Ad Spend
$0.14 Average CPC
This resulted in almost 1,000 clicks from a relatively small advertising budget.